Our Founder

Laura Beacham thrives as a dedicated Physician Assistant at Dermatology Associates of Georgia, where her passion lies in the opportunity to care for her cherished patients in Atlanta, Georgia. She provides comprehensive dermatology services including pediatric and cosmetic dermatology.

With a commitment to personalized patient care, Laura utilizes an extensive range of treatments including medical grade and prescription topical and systemic medications, neuromodulators, soft tissue fillers, biostimulators, and numerous laser therapies.

In addition to her clinical responsibilities, Laura plays an active role in medical education as an Adjunct Clinical Lecturer and Preceptor at Emory School of Medicine. Her dedication to teaching is evident through her involvement in both didactic teaching and hands-on patient instruction. She is also credited with developing the Dermatology modules for the residency program of COPE Health Solutions.

Originally from Cincinnati, Ohio, Laura's educational journey led her to Atlanta, where she earned her Masters in Medical Science from Emory University School of Medicine. Beyond her professional achievements, Laura finds fulfillment as a devoted wife and proud mother of three lively sons, and two sweet (and energetic) new puppies.

  • Pro-Aging

    Our hope is that we all live such long and happy lives that we get wrinkles and laugh lines to remember it by. We'll never ask you to be ashamed of aging; we're here to help you embrace it with care.

  • Genuine Support

    We will not engage in predatory marketing designed to create + prey on women's insecurities. You are beautiful exactly as you are. We're here to help you set + achieve realistic skincare goals with the support of a community that cares.

  • Proven Results

    You deserve products that do what they say they will. We have high clinical excellence standards: we only evaluate products backed by clinical trial data, and we only carry those that pass a rigorous value-based vetting process.

Our Story

Hi, I'm Laura Beacham. I'm a dermatology PA, speaker, clinical lecturer, a mom of three, and the founder of Shopderm and The Consult Club.

After years of treating patients in the office, I started to see the same pattern. Too little time, too many questions, and way too much noise in the skincare space. Shopderm was born out of that frustration.

We're a curated skincare boutique backed by science, clinical experience, and zero gimmicks. We're not here to pry on your insecurities or to push a million step routine; we're here to simplify, to support, to help you feel confident in your skin with products that work, education you can trust, and a community that actually cares.

Because skin care should feel like care, and every woman deserves that.

xx,

Laura Beacham

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